Sunday, November 2, 2014

Bloggers and Multimedia Tools

How does multimedia enhance our messaging?  
 To begin with, editors must do more than simply edit narratives. They must understand which of the new tools on an expanding list should be used to communicate. (Kovach & Rosenstiel, 2010). In other words, it is important for editors to add multimedia in their contents and to know the right tool for each  of them.  In fact, the government and many of our best thinkers justly applaud technology for giving us more tools to engage. (Kovach & Rosenstiel, 2010).
In whatever way, we need to take some factors in consideration when using  multimedia tools . The first factor should be the feature of each tool, the second should be the convenience (easy to use) and the third factor should be the cost.  In regard to the cost, the 7 essentials free multimedia tools according to Media are Splashup, KomPoZer, IMovie, Jaycut, Audacity, GarangeBand and Photo Peach, Effect Generator and Google Docs. In addition to that, the same website  provides a list of 20 more. For a presentation, Slide Dog website say that the top 5 presentation Tools besides PowerPoint are Prezi, Keynote and ClearSlide/SlideRocket and SlideDog  which can takes SlideDog to a whole new level.
 Similar to the above free tools, other great tools to use for video and images are Animoto and Vimeo.  Animoto website describes as easy to use, customizable, on the go hosted in the cloud, vast music library and ideal for business. Regarding Vimeo, the Wall street Journal publishes in September 2014  that “Vimeo keeps climbing the ranks. The relatively low-profile site, owned by IAC, reached 34.5 million unique users in August, according to comScore, making it the ninth biggest video property on the Web in the U.S. The company says it reaches 170 million users across the globe.”(Mike Shields).  But some important facts to know about Vimeo are 1. Yet it has little interest in selling advertising. One of the promises on Vimeo’s home page is “no disruptive ads.” 2.  Vimeo has built that user base by catering to independent filmmakers, musicians, artists and other content producers specializing in more niche genres (Mike Shields).

 To stay focus, bloggers should use multimedia tools effectively depending on the message that need to be sent.  According to the above information, it’s clear that some techniques are more effective than other. In spite of that, an example of a blog that use multimedia effectively is Copy blogger example of blog that use multimedia techniques is  Gary Vaynerchuk Community


Shields. Mike. Wall Street Journal.  CMO Today. Vimeo Starts Attracting More Web Video Series, Viewers, But Advertisers Not Welcome. Retrieved from
Lerdal. D.  Top 5 presentation SlideDog Tools for 2014. Retrieved from
 Media  10.00 Words. 7 Essential multimedia tools and their free alternatives. Retrieves from
Kovach, B., & Rosenstiel, T. (2010). Blur: How to know what's true in the age of information overload p 188- p 7-8. New York: Bloomsbury.

Saturday, October 18, 2014

Media Lifetime Mistake: The Misinformation of Joe Patterno's Death

An extensive share of information on social media, Tweeter and Facebook announced the death of Jo Paterno on Saturday 1/21/12.  It all started when Onward State sent a tweet to confirm the death of Paterno and posted it on their official website.  

  Rapidly other News organization including, Breaking, CBS Sports, Huffington Post reported the false information. on Sunday 1/22/12 to explain what really happened  one of our writers posted that he had received word from a source that Joe Paterno had died. The source had been forwarded an email ostensibly sent from a high-ranking athletics official (later found to be a hoax) to Penn State athletes with information of Paterno’s passing. A second writer — whom we later found out had not been honest in his information — confirmed to us that the email had been sent to football players. With two independent confirmations of an email announcing his death, managing editor Devon Edwards was confident in the story and hit send on the tweet we had written, informing the world that Joe Paterno had died.”
Onward State’s managing Editor James Devon apologize and says” On behalf of everyone at Onward State, I would like to apologize for our organization’s inaccurate reporting last night. More than anything else, we value our readers’ trust, and the sick feeling in my stomach is a constant reminder that last night, we lost a great deal of it.”  In addition to that he posted a message on Onward State official Facebook  ( “Never, in a million years, would have thought that Onward State would be cited by the national media, and today, I sincerely wish it never had been. To all those who read and passed along our reports, I sincerely apologize for misleading you. To the Penn State community and to the Paterno family most of all, I could not be more sorry for the emotional anguish I am sure we caused. There are no excuses for what we did. We all make mistakes, but it’s impossible to brush off one of this magnitude. Right now, we deserve all of the criticism headed our way.”  Other apologize was made by Mark Swanson, managing editor of and other news  organizations
Although, an apologize was made from each organization, they have violated the following   SPJ code of ethics: 1.  Verify information before releasing it. Use original sources whenever possible 2. Never deliberately distort facts or context” 3. Minimize Arm. 3. Seek truth and report it 4. Be accountable and transparent because other media did not cited Onward State as their original source  (  As a result of these violations, they caused discomfort to the Paterno’s family, .the news organizations jeopardized their credibility, and the managing director lose his job. 
Onnward State. What  Happened last Night. Retrieved on 10/18/14
McCathy. M. USA Today.  Media Dead Wrong to Reapeat False report of Paterno’s death. Retrieved from
Facebook. OnwardState official page. Retrieved on 10/18/14 from
Society of professional Journalists’: SPJ Code of Ethics. Retrieved from

Friday, October 10, 2014

Social Media Tools

Although a video sharing like YouTube is one of the most visits with “over 4 billion hours of video are viewed on YouTube per month “(, I believed that Social network sites such as Facebook, Pinterest, goggle + will be the most effective to reach an audience.  In fact according to the Dragonfly Effect, Jennifer Aaker and Andy Smith (2010) proposed a simple four-step method for effective message development and delivery. They suggested that an effective message must be focused to produce a specific outcome, designed to grab an audience’s attention while engaging their compassion, and able to motivate the audience toward deliberate action to produce an intended outcome.
However, while visiting, webcasts, web conferences and webinars using the aids. Gov. link, I noticed several conferences open for registration at different dates and times.  So before you can take advantages of the information, you must register. On one hand is great because that lead people to choose the best and quiet time to focus on the subject. On the other hand, the registration process reduces the number of people who are interesting, especially those who are searching for information right away and those who dislike providing their information.

I was also able to explore Social bookmark page and I found it very interesting. I first watch the video that explains the 5 w’s and how the social bookmarks work.
Which lead me to visit and open an account right away. I don’t think it is the best tool to reach an audience but it comes with a great advantage which is “Saving your favorite links by categories and be able to share with your followers and following ” instead of bookmarks all favorite links (pages) on your computer.
As much as I’m familiar to social network sites especially Facebook, twitter and Google +, I never use Pinterest.  So I decided to explore it and I was surprised to know that Pinterest has so much learning tools and items for sale in all categories. And after I subscribed  ( ), I was even more surprised to know that everyone can share and offer their skills (or talent) on their pages.  So it is easier to promote anything including the HIV campaign.
As mentioned earlier, after I explored other Social Media Tools, in my opinion Social Networks Sites are the most effective to reach an audience.


Aaker, J., & Smith, A. (2010). The dragonfly effect: Quick, effective, and powerful ways to use social media to drive social change. San Francisco, CA: Jossey-Bass.
U.S Government website.  New media Tools. Retrieved on 10/10/14 from
South New Hampshire University. Com 510 Module Six: Reaching the Audience.

Sunday, September 21, 2014

Article Credibility Evaluation

My evaluation on Huffington Posts ‘s   article:

“Here's How Unfair The Tax System Is In Each State”

My following evaluation is for the credibility of the article based on the guidelines set in Criteria to Evaluate the Credibility of WWW Resources

The name of the author is Kevin Short.
Did short had some authority in the field of finance and Tax he is write about?
 No, according to his background, he studies journalism.
 What is Short qualification?   Short did not show any other qualification than his journalism study.

Does Short have publications in peer reviewed (scholarly and professional)?  He does not have any scholarly publication but he does have many professional articles published.

Are there clues that the Short are biased? Yes but all connections are clear and necessary for the article.

Is the Web information current? Yes. All website information provide are current and up to date

Does the information have a complete list of works cited, which reference credible, authoritative sources? Yes, the link provide with a source of a reliable education website with a list of financial experts available for any question.

Can the subject you are researching be fully covered with WWW sources or should print sources provide balance? Yes, the website contains all information regarding the topic.

On what kind of Web site does the information appear?  The information appear on an education website (Edu). Which is a reliable website because is runs by academy members and PhD professors.

Therefore, I conclude that Kevin Short does not have any expertise in finance but the article is credible because he was able to provide reliable sources by using information from other website with financial expert available.

Sunday, September 14, 2014

Engaged with Social Media , What did I learn ? How did I know if a story is True?

While The scientific method utilizes a series of facts, hypotheses, laws, and theories to explain observations in the natural world (Union of Concerned Scientists. the USA), trusted source can be similarly applied to the experience of gaining knowledge through mass media. As long that have been using social media, and work in PR, field I learned many things through the evolution of technology such as people’s Identification and Image reputation the importance of being   selective in reading   information and   to apply researchable keys words while writing future post.
              Fast forward, some important facts we know from the story of Social media during the dawn: In 1997, The Web had one million sites. Blogging begin. lets users create profiles and list friends. AOL Instant Messenger lets users chat. Blackboard is founded as an online course management system for educators and learners.  In 2000, the world of business and commerce, the bubble burst, and the future online seemed bleak as the millennium turned.  In 2002  Friendster, a social networking website, was opened to the public in the U.S. and grew to 3 million users in three months.  In 2003, MySpace another social networking website was launched as a clone of Friendster.  Linden Lab opened the virtual world Second Life on the Internet.  LinkedIn was started as a business-oriented social networking site for professionals.  In, 2004, Facebook, another social networking website, was started for students at Harvard College. It was referred to at the time as a college version of Friendster (The Brief Story of Social Media).  After the dawn in 2009 Citizen journalists everywhere were electrified when Twitter broke a hard news story about a plane crash in the Hudson River. The New York Times later reported a user on a ferry had sent a tweet, "There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy" (The Brief Story of Social Media).
 Furthermore, we learned in 2010 The Democratic National Committee advertised for a social networks manager to oversee President Barack Obama's accounts on Facebook, Twitter and MySpace (The Brief Story of Social Media). In connection to that Pew research center mentions, in theory, digital technology allows leaders to engage in a new level of “conversation” with voters, transforming campaigning into something more dynamic, more of a dialogue, than it was in the 20th century. Nevertheless, it was predictable that Obama came to win by using social media especially when his staff included Hughes who is recognized to be “the man who made Obama” and one of most post in social network. In fact, Obama dominated the social media space because his team got how networks work (Dr. Rutledge, 2013). 
             Currently, many countries around the globe are heavily engaged with social media. About 25 percent of the world's total population uses social media while three-quarters of the online population uses one or more social networking sites. But the real power of social media is not in the number of posts or Tweets but in user engagement measured by content spreadability (Rutledge).  Social media conduct us to have an identity and to maintain it depending on the image or the message that we are looking to send.  In fact, Baran says the goal is the maintenance and prosperity of the industry as a whole (Baran, 2010, p.275).  Which teach us the importance of image reputation using social media.
             Another great thing I learned about social media is that: Conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on YouTube or Flickr, or they’re Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using.  User behavior varies from search to social and from platform to platform and thus your approach to keyword research must also adapt. By following the steps laid out in this expert guide to researching keywords for social media, you can leverage the domain authority of the Web's most popular social networking sites to promote your brand, products and services (Larry King, 2014).        
 Lastly, I also learned the importance of evaluating whether if an information is a true or false base on the images (videos & pictures). Most people have a single definition for the words news, the classic one, learned in grammar school, may be “news is whatever is happening that didn’t know”(Kovach and Rosenstiel, 2010). But I noticed that today news coming from all social media including Facebook and twitter can be confused, therefore they need to be selected. Perhaps, when I read one of the top story article’s “ Rutgers coach fired after abusive video broadcast” posted in different social media and on the CNN website in April 4, 2013; I believed that the story was true because I watched the broadcast video, on CNN and YouTube.
As your sphere continues to grow, over time it will turn into a powerful network that can further your career and even open unexpected doors (Schwabel, 2009). So every other day, my connection (or friends) on social media growth, I learned more and more through people. Let’s just say Bill Gate was right when he says the internet is becoming the town square for the global village of tomorrow.
Dr. Curtis Anthony. ( 2014).  UNCP Mass Communication Dept. Resources for courses New Media. Retrieved from
Baran S. J. (2014). Introduction to Mass Communication: Media Literacy and culture (8th ed). New York, NY: McGraw-Hill
Pew Research Centers Journalism Project Staff. (2015). How the presidential Candidate Engages in Much Dialogue with Voters. Retrieved from u
 Dr. Rutledge P. (2013). How Obama Won the Social Media Battle in the 2012 Presidential Campaign. The Media Psychology Blog. Retrieved from
Union of Concerned Scientists. ( n,d). Science Evolution, and Intelligent Design. Section 1: Science a Way of Knowing. Retrieved on from
  Southern New Hampshire University.  Communication 510- Overview. Module Two: Ways of Knowing.
Larry King. Word Stream. ( n,d).The Expert’s Guide to Keyword Research for Social Media. Retrieved  from
Kovach, B., & Rosenstiel, T. (2010). Blur: How to know what’s true in the age of information overload_. New York: Bloomsbury, USA
Bill Gates. ( n,d) Brain quote. Retrieved  from
M. Pearson, B. Brady. Sports CNN. Rutgers coach fired after abusive video broadcast.   Retrieved from