Saturday, October 18, 2014

Media Lifetime Mistake: The Misinformation of Joe Patterno's Death


An extensive share of information on social media, Tweeter and Facebook announced the death of Jo Paterno on Saturday 1/21/12.  It all started when Onward State sent a tweet to confirm the death of Paterno and posted it on their official website.  

  Rapidly other News organization including, Breaking News.com, CBS Sports, Huffington Post reported the false information. on Sunday 1/22/12 to explain what really happened  one of our writers posted that he had received word from a source that Joe Paterno had died. The source had been forwarded an email ostensibly sent from a high-ranking athletics official (later found to be a hoax) to Penn State athletes with information of Paterno’s passing. A second writer — whom we later found out had not been honest in his information — confirmed to us that the email had been sent to football players. With two independent confirmations of an email announcing his death, managing editor Devon Edwards was confident in the story and hit send on the tweet we had written, informing the world that Joe Paterno had died.”
Onward State’s managing Editor James Devon apologize and says” On behalf of everyone at Onward State, I would like to apologize for our organization’s inaccurate reporting last night. More than anything else, we value our readers’ trust, and the sick feeling in my stomach is a constant reminder that last night, we lost a great deal of it.”  In addition to that he posted a message on Onward State official Facebook  (https://www.facebook.com/OnwardState/posts/10150599666855663) “Never, in a million years, would have thought that Onward State would be cited by the national media, and today, I sincerely wish it never had been. To all those who read and passed along our reports, I sincerely apologize for misleading you. To the Penn State community and to the Paterno family most of all, I could not be more sorry for the emotional anguish I am sure we caused. There are no excuses for what we did. We all make mistakes, but it’s impossible to brush off one of this magnitude. Right now, we deserve all of the criticism headed our way.”  Other apologize was made by Mark Swanson, managing editor of CBSSports.com and other news  organizations
Although, an apologize was made from each organization, they have violated the following   SPJ code of ethics: 1.  Verify information before releasing it. Use original sources whenever possible 2. Never deliberately distort facts or context” 3. Minimize Arm. 3. Seek truth and report it 4. Be accountable and transparent because other media did not cited Onward State as their original source  (spj.org).  As a result of these violations, they caused discomfort to the Paterno’s family, .the news organizations jeopardized their credibility, and the managing director lose his job. 
References
Onnward State. What  Happened last Night. Retrieved on 10/18/14 http://onwardstate.com/2012/01/22/what-happened-last-night/
McCathy. M. USA Today.  Media Dead Wrong to Reapeat False report of Paterno’s death. Retrieved from http://content.usatoday.com/communities/gameon/post/2012/01/media-outlets-dead-wrong-to-jump-the-gun-on-paternos-death-joe-paterno-poynter-cbssportscom/1#.VEJdTI0vsXw
Facebook. OnwardState official page. Retrieved on 10/18/14 from https://www.facebook.com/OnwardState/posts/10150599666855663
Society of professional Journalists’: SPJ Code of Ethics. Retrieved from http://www.spj.org/ethicscode.asp

Friday, October 10, 2014

Social Media Tools



Although a video sharing like YouTube is one of the most visits with “over 4 billion hours of video are viewed on YouTube per month “(Aids.gov), I believed that Social network sites such as Facebook, Pinterest, goggle + will be the most effective to reach an audience.  In fact according to the Dragonfly Effect, Jennifer Aaker and Andy Smith (2010) proposed a simple four-step method for effective message development and delivery. They suggested that an effective message must be focused to produce a specific outcome, designed to grab an audience’s attention while engaging their compassion, and able to motivate the audience toward deliberate action to produce an intended outcome.
However, while visiting, webcasts, web conferences and webinars using the aids. Gov. link, I noticed several conferences open for registration at different dates and times.  So before you can take advantages of the information, you must register. On one hand is great because that lead people to choose the best and quiet time to focus on the subject. On the other hand, the registration process reduces the number of people who are interesting, especially those who are searching for information right away and those who dislike providing their information.

I was also able to explore Social bookmark page and I found it very interesting. I first watch the video that explains the 5 w’s and how the social bookmarks work.
Which lead me to visit www.delicious.com and open an account right away. I don’t think it is the best tool to reach an audience but it comes with a great advantage which is “Saving your favorite links by categories and be able to share with your followers and following ” instead of bookmarks all favorite links (pages) on your computer.
As much as I’m familiar to social network sites especially Facebook, twitter and Google +, I never use Pinterest.  So I decided to explore it and I was surprised to know that Pinterest has so much learning tools and items for sale in all categories. And after I subscribed  (http://www.pinterest.com/BerthilleK/ ), I was even more surprised to know that everyone can share and offer their skills (or talent) on their pages.  So it is easier to promote anything including the HIV campaign.
As mentioned earlier, after I explored other Social Media Tools, in my opinion Social Networks Sites are the most effective to reach an audience.


References

Aaker, J., & Smith, A. (2010). The dragonfly effect: Quick, effective, and powerful ways to use social media to drive social change. San Francisco, CA: Jossey-Bass.
U.S Government website. Aids.gov.  New media Tools. Retrieved on 10/10/14 from http://aids.gov/using-new-media/tools/index.html#tool-video-sharing
South New Hampshire University. Com 510 Module Six: Reaching the Audience.