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Showing posts from October, 2014

Media Lifetime Mistake: The Misinformation of Joe Patterno's Death

An extensive share of information on social media, Tweeter and Facebook announced the death of Jo Paterno on Saturday 1/21/12.   It all started when Onward State sent a tweet to confirm the death of Paterno and posted it on their official website.       Rapidly other News organization including, Breaking News.com, CBS Sports, Huffington Post reported the false information. on Sunday 1/22/12 to explain what really happened   “ one of our writers posted that he had received word from a source that Joe Paterno had died. The source had been forwarded an email ostensibly sent from a high-ranking athletics official (later found to be a hoax) to Penn State athletes with information of Paterno’s passing. A second writer — whom we later found out had not been honest in his information — confirmed to us that the email had been sent to football players. With two independent confirmations of an email announcing his death, managing editor Devon Edwards was con

Social Media Tools

Although a video sharing like YouTube is one of the most visits with “o ver 4 billion hours of video are viewed on YouTube per month “(Aids.gov), I believed that Social network sites such as Facebook, Pinterest, goggle + will be the most effective to reach an audience.   In fact according to the Dragonfly Effect , Jennifer Aaker and Andy Smith (2010) proposed a simple four-step method for effective message development and delivery. They suggested that an effective message must be focused to produce a specific outcome, designed to grab an audience’s attention while engaging their compassion, and able to motivate the audience toward deliberate action to produce an intended outcome. However, while visiting, webcasts, web conferences and webinars using the aids. Gov. link, I noticed several conferences open for registration at different dates and times.   So before you can take advantages of the information, you must register. On one hand is great because that lead p